The Benefits of Having an Alcohol License for Your Restaurant

Getting a liquor license for your restaurant can be an expensive proposition. The costs can vary depending on whether you want to operate a beer and wine license or a full one that permits the sale of hard alcohol.

But there are many benefits to having a liquor license that can more than offset the initial cost.

Increased Profits

Many states require a license to sell alcohol in bars, restaurants, and hotels. Depending on the license type, businesses can sell beer, wine, or higher-proof distilled alcohol. Selling alcohol can boost restaurant profits by 20 to 25 percent. This is because margins on food are low, while those on alcohol are high. However, it is worth pointing out that the costs of having a liquor license can offset these gains, and weighing up the pros and cons is important. Whether the investment is worthwhile depends on your unique circumstances and location, such as the size of your restaurant and how much of your alcohol-based sales. If you need more clarification, consult a specialist who can provide advice about the best licensing options for your business. They can also help you navigate the complex process of obtaining your liquor permit.

Increased Brand Recognition

While the initial costs of obtaining a license can be high, they can be offset by the increased revenue you will generate. Plus, as your business grows and you gain a reputation for serving quality drinks, your brand recognition will grow, too. Depending on your location and the type of restaurant you are running, you may need to acquire a beer and wine license or tavern liquor license rather than a full liquor license. An alcohol license Dallas TX allows you to sell alcohol at your restaurant as long as food is a larger portion of your sales volume than spirits. The process of acquiring a license can take months and requires that you meet the requirements for your particular type of establishment. This includes upgrading your insurance coverage, hiring a server with a felony-free background, and following all state and local liquor laws. This can be a complex undertaking, and working with a professional permit service is often the best way to ensure you get your license quickly.

Also read: 5 Tips on How To Shop For Expensive Liquor

New Marketing Opportunities

If you are a restaurant owner or thinking of opening up one, acquiring a liquor license could bring in additional revenue. The profit margins on alcohol can be much higher than those on food, which makes it a worthwhile investment for many restaurants. It also helps attract and retain customers by creating a convivial atmosphere. If you can form relationships with local wineries or breweries, your restaurant will be able to offer unique drinks that could set it apart from competitors. You can also create innovative promotions that promote your alcoholic beverage selections and increase brand awareness and product trials. For example, a certain brand boosted engagement and customer acquisition by running a fun photo upload contest. Participants were encouraged to scan a QR code on their mobile devices, enter via an age-gated website and be eligible to win prizes such as VIP distillery trips, backyard games tournaments, and exclusive tastings.

Reduced Risks

Having a liquor license comes with risks, but hiring the right team to help you manage your business can mitigate these risks. This includes having a lawyer who understands the inner workings of your local Alcoholic Beverage Control Board and can handle any legal issues. Restaurants are known for having razor-thin profit margins, but alcohol sales can make a significant difference in your bottom line. This is especially true for those who offer beer and wine on their menus, as many customers associate these spirits with a meal.