Electronic Shorts Showcase Sabra® Hummus as the Top Day to day Snack Time Soulmate
WHITE PLAINS, N.Y., May perhaps 11, 2023 /PRNewswire/ — If your snack could talk to for a snack, what would it want? Sabra’s new marketing and advertising marketing campaign areas Sabra Hummus in the snack time spotlight, romancing the creamy chickpea-centered dip as the fantastic match for every single salty, crunchy, craveable snack you have acquired. A collection of new spots hire a distinctive prevent-motion animation and CGI-established expressions to playfully personify amorous snack staples like pretzels, chips, and carrots hitting on hummus, mainly because “together, we make the best snack.”
Debuting in time for Global Hummus Working day (May well 13th), ‘The Snack Your Treats Would Snack On’ marketing campaign capabilities a memorable mouthful of a 13-term tagline and will run across OTT, CTV, social and electronic, as perfectly as retail media. The inventive represents an evolution for Sabra, which not too long ago rolled out a brand name refresh with up to date symbol and packaging. The refreshing method showcases hummus as the excellent every single day, anytime snack hack, in addition to exclusive situation and celebration dip wherever hummus currently has a key position at the table.
“Individuals enjoy treats but there is occasionally an inner struggle when it arrives to what we arrive at for involving meals,” reported Lauren Fuller, director of brand communication for Sabra. “We want craveable snacks to be better-for-us and far better-for-us snacks to be craveable. This marketing campaign celebrates the point that hummus quickly normally takes any snack from basic to fulfilling, earning Sabra each and every snack’s improved fifty percent.”
In accordance to a new poll conducted by Centiment on behalf of Sabra,* snack habits has shifted in new a long time, and we’re achieving for snacks additional often. Even though we really don’t generally agree on where by, or when, to snack we do know what we want from snack time:
- Gratifying: 60%+ search for a thing “gratifying” at snack time
- Just Include Hummus: Pretty much fifty percent of US snackers say that simply including hummus to a snack of pretzels or chips can make it far more fulfilling!
- Tandem Snacking: Almost 50 % of people today report pairing two snacks instead of ingesting just a single
- Usefulness: 40% of us are frequently snacking when driving
- Between the Sheets: Almost 50% confess to snacking in bed
- Zoom Snacking: A mere 12% say it is okay to snack on zoom, the majority take into account it “Rude”
Sabra’s ‘The Snack Your Treats Would Snack On’ campaign characteristics a wide variety of Sabra hummus including 10oz tubs, Sabra Snackers with Pretzels and Sabra 2oz Singles, which are fantastic for on-the-go snacking, each with acquainted favorites and in common snack settings. The nationwide marketing campaign was established in collaboration with the innovative agency Opinionated.
About Sabra Dipping Business, LLC
With a wealthy record courting again to 1986 in Queens, New York, Sabra Dipping Enterprise, LLC is a leader in the refrigerated dips and spreads category and producer of an legendary America’s hummus brand name. Hummus is a tasty and remarkably functional plant-based mostly dip, embraced by Individuals across diet regime preferences. Proudly generating a range of hummus and guacamole dips, Sabra exists to unite and delight the earth all over world beneficial foods.
Sabra hummus is made with wholesome chickpeas developed in the Pacific Northwest on spouse and children-owned farms and manufactured in Chesterfield County, VA. Sabra is headquartered in New York.
Sabra’s array of products consists of offerings that are appropriate for life style options like non-GMO**, vegetarian, gluten-totally free, kosher, and vegan items and can be observed nationwide in club stores, supermarkets, specialty shops, through foods company and at on line retailers.
*Sabra engaged the market investigate software program service provider Centiment to study a agent sample of 2000 people in the United States amongst March 5-10th, 2023.
**Not made with genetically engineered elements.
Source Sabra Dipping Firm, LLC