April 11, 2024


Food & Travel Enthusiast

Midlothian’s Europa Food stuff Sector to relocate close to Willow Lawn

Sergey Fayvusovich, proprietor of Europa Food Industry, runs the retail store with his spouse Simona and their little ones. (Pics by Sergey Fayvusovich)

Just after a 6-yr operate in Chesterfield County, an global deli is headed closer to the metropolis.

Europa Meals Marketplace is planning for a comfortable opening at 5243 W. Broad St. on July 22, a strategic go to come to be additional available to its consumer foundation.

Its new 2,400-sq.-foot space was formerly a Firehouse Subs just west of Willow Garden and up coming to the Faison Center.

Proprietor Sergey Fayvusovich mentioned the retail outlet, which is frequented by statewide customers, will gain from a closer proximity to Richmond’s highways and general public transit program. Mounting gasoline costs solidified the decision.

Fayvusovich, who operates the business enterprise with his wife Simona, claimed the shop’s main purpose will keep the identical on the other aspect of the river: to present variety and build local community.

“Food is the oldest way to get men and women together with out hoping,” he explained, characterizing the small business more as a social area than a grocery retail outlet. “I feel which is what smaller small business is supposed to do. I feel that’s what foodstuff is meant to do.”

Europa will give 600 merchandise from an expansive community of diverse suppliers the few has created about the many years.

Shelf products, ranging from preserved syrups to marinated generate, are imported from Germany and Poland.

Each individual 7 days, the keep ships in bagels from New York, a products Fayvusovich said is a central attraction for customers. Also, working with a Polish bakery in Brooklyn, Europa is consistently outfitted with new pierogi. If these items expand more well-liked in the town, Fayvusovich designs to convey them in far more frequently.

The finest-offering merchandise are the store’s meats, consisting of a huge selection that consists of sausages, chilly cuts and spreads. Guests will not find a title manufacturer in the deli. Rather, develop will come from multi-generational butcher retailers located in New York, Chicago and New Jersey.

“(Tiny businesses) stand at the rear of their solution. This is their livelihood,” Fayvusovich explained, describing his community of suppliers. “This is carried out like in the outdated times — a large amount of handshakes, a lot of pretty informal small business.”

The Wide Avenue area will also enable for the addition of kosher choices and an upgraded sandwich menu.

Europa Foods Market sells merchandise imported from Russia, Hungary, Bulgaria, Greece and Ukraine.

A Ukrainian native and former longtime resident of Baltimore, Fayvusovich explained he and his wife opened Europa Food stuff Sector in the fall of 2016 in portion to bring a food stuff collection he explained was missing in Virginia.

Northern states, he claimed, have a much more rooted immigrant background, allowing for a larger existence of non-American products than in the South he skilled.

“We have been surrounded by a great deal of chains, a great deal of rapid-food stuff places to eat,” Fayvusovich explained, describing his transfer to Virginia. “That was some thing we weren’t made use of to.”

While the couple came from occupations in finance, the keep was their initial enterprise enterprise and necessary some understanding. Many years later on, the deli features both equally in-retail outlet and on line browsing, as well as area deliveries each and every Friday, transported by employees or Fayvusovich himself.

Europa Foodstuff Marketplace has experienced some publish-pandemic selling price will increase, even though they have not been as considerable as in most supermarkets, Fayvusovich stated. He credits the international range driving his solutions for this, as pricing is decided on a place-by-place foundation.

“As COVID occurred we truly doubled in measurement overnight,” he explained.

As restaurants went into lockdown, Europa turned a more desirable client to suppliers, as it was keen and in a position to buy their solutions. He reported the keep also observed an uptick in visitors as the pandemic set in as area restaurant-goers also faced confined alternatives.

In preparing for this month’s opening, the new space has gone through a structure change and will come with added machines these as created-in refrigeration.

Europa’s Midlothian space will continue on to serve Chesterfield buyers in a smaller sized capability, delivering a nearby decide on-up location for on the internet orders. With its lease ending in February, Fayvusovich is open to a potential sublease of the location.

NetWorks Professional Real Estate’s Jim Tucker represented the tenant, even though CBRE’s Susan Jones repped the property’s operator.

The new shop is at the moment staffed by Fayvusovich’s loved ones, like his two kids. The company is wanting to use, he explained.

Although Fayvusovich needs his youngsters to pursue their individual interests in the long run, he views the loved ones business enterprise as a worthwhile encounter for them in the meantime.

“It’s a business enterprise that needs a large amount of considered. It is a really rapid-paced business enterprise,” he explained. “It’s an outstanding way to get began in daily life.”